UX/UI Design · Automotive · Academic Project · 2026
DriveK — Designing for Brand Lovers
An automotive UX/UI redesign built around research, brand affinity and a more intuitive car discovery experience.
2026 · POLI.design · UX/UI Design
Team of 3 · Research & Interface Design
The Challenge
How might we create a more intuitive automotive experience for users whose choices are guided by a strong connection with a brand?
My Role
UX/UI Designer · team of three
From user research to prototyping, I contributed to the collaborative UX process and independently designed the Vehicle Listing Page, Personal Account Area and 360° vehicle viewer.
Designing the Experience
From user needs to navigation flows.
Through information architecture and interaction design, we structured the experience to connect vehicle discovery, comparison and personalization into a more intuitive journey.
User Interviews & Surveys
Interviews and questionnaires explored how people search for cars, compare alternatives and decide, with attention to brand loyalty and trust.
From UX to Interface
Turning research and interaction flows into a cohesive digital experience.
Within the collaborative redesign, I independently developed the Vehicle Listing Page, Personal Account Area and 360° Vehicle Viewing Experience.
My Design Contribution
A — Vehicle Listing Page
Designed a mobile vehicle discovery experience with accessible filters, clear product information and dedicated tools for comparing and saving cars.
B — Personal Account Area
Designed a centralized personal space where users can revisit saved vehicles, configurations, comparisons, media and appointments, while managing their profile and preferences.
C — 360° Vehicle Viewing Experience
Designed a 360° vehicle exploration experience to help users examine the car from multiple angles and engage more directly with the product.
Exploring Visual Attention
Understanding how users visually navigate an interface.
Eye tracking provided an additional perspective on visual attention, helping us examine how users explored the interface and its content hierarchy.
From Research to Interface
Research, journey mapping and information architecture shaped an interface built around discovery, comparison and personalization — with my work focused on the listing, account and 360° experiences.